Applications close 3 March 2025

The role of the Head of Commercial Events is to develop the National Centre’s full range of commercial activity which includes venue hire, corporate workshops and consultancy and casting, while ensuring the disruption to National Centre’s core activities are kept to a minimum. There is an emphasis on developing new business and commercial connections, and the post holder will use their knowledge of the corporate sector to develop new contacts and opportunities, build effective client pipelines and ultimately ensure that commercial income can be maintained and increased. They will work closely with the Marketing team to coordinate, refresh and develop any necessary website and social media collateral that promotes the activity.

RESPONSIBILITIES

• Undertake significate market research and instigate approaches using a range of business development tools. This will include the coordination of promotional activities on site and with third parties to further the awareness of the National Centre’s offer.

• Lead on creating an effective pipeline of clients wishing to engage with the National Centre and enter into income generating commercial arrangements.

• Ensure that financial targets and the associated budgets for venue hire, corporate workshops and consultancy and casting are met or exceeded where possible.

• Line manage the Event Manager and Event Officer to ensure high quality client care, operations and service delivery that enhances the reputation of the National Centre.

• Ensure clear communications and develop excellent relationships with other National Centre departments to maximise opportunities.

• Commission the Marketing team to ensure that all online content related to commercial income is engaging, informative, up-to-date, and consistent.

PERSON SPECIFICATION

Experience

• Experience in a similar level role or a minimum of three years’ experience at a manager level.
• Experience of managing multiple income streams and identifying opportunities for cross promotion.
• An excellent track record of undertaking effective client relationship management.
• A deep understanding of the corporate market in London and the UK.
• Able to demonstrate how market trends can be taken advantage of or how they impact on the business development aims of the organisation.
• Experience of managing or delivering an income generating venue hire function within a unique building and/or one with a visitor, education or audience focus.
• Experience of setting budgets and hitting sales targets.
• Experience of developing new income streams using the assets, knowledge and services of the organisation.
• Experience of managing a team and or individuals, setting and reviewing targets.

Skills

• An ability to build strong, long lasting relationships with a range of clients.
• Strong analytical and research skills used to identify new clients and sectors.
• The ability to take an entrepreneurial approach, identifying ways in which income can be maximised by cross selling activities and services.
• Confident in influencing and negotiating with external partners and clients.
• Excellent level of financial numeracy
• Excellent written, verbal and presentation skills across all media.
• Excellent planning and organisational skills.
• The ability to nurture and develop a team.
• Working knowledge of relevant Health and Safety issues and legislation.

Personal attributes

• High level of commercial awareness.
• An intertest in building new relationships.
• Resilience in approach when considering the need to reach out to new clients and partners.
• An intertest and understanding of the corporate market in London and the UK.
• Motivated by the need to meet and exceed financial targets
• Ability to lead, influence and work collaboratively across departments.
• Flexible approach to working hours.

To apply for the position please fill out the Equal Opportunities Monitoring form and download the application form below.